Custom Painted Colors vs. Stock

Let the debate begin!  Custom painted baits vs. Stock out of the package beauties.  There is a definite art form to painting custom baits and some look like fish catching machines, but the question and the debate comes down to...do custom baits catch more fish?  I know they catch more fisherman.  Are they worth the extra money?  We discuss our thoughts on custom baits and what we think is overkill and what seems to be the perfect extra touch.